How to Advertise on Facebook
How to run facebook ads? This is a continous question that people keep asking me and today i want to teach us step by step on how this works.
Facebook is the largest social network with about 1.94 billion active users as at March, 2017. And there are about 16 Million Nigerians on facebook.
The above statistics is for those that have not thought to advertise on facebook. This is the time to start thinking about it. Imagine the amount of Nigerians that you will have access to. In fact, facebook made Advertising so interesting by adding some features. You go as far as choosing your desired Audience; where you get to choose age range, sex, interest, educational level, even as far as the type of device you want the Advert to be displayed on.
To advertise on Facebook, you need to also choose the mode of payment. You will also have to determine you Budget for this advertise.
Now that we know some key features, Can we proceed to discussing how to advertise on Facebook?
Fisrtly, you will need to have a product or service you want to sell or render. and if you must also have a Facebook Page.
Step 1: login to your facebook Profile account. the click on Create Ads.
Click on Create Ads
Step 2: Choose A Campaign Objective.
This is place you choose the type of campaign you wish for depending on what you want achieve with your advert. if its just to sell a product, then choose Traffic. We will be concentrating on Product/Service sales.
Step 3: Choose Your Audience and targeting. This is where your customers are. if you do not know how to get a Target market, then do a little google search. You see, Market target should even be the first thing you should know before going into selling because every body have the right market that buys it.
You will have to know the age, religion, educational level, interests (Fashion,football fans, politics, business, etc) and so on. This is very important because if you do not choose a the target audience, you will be wasting money on the ad. You will also be wasting your time as you will advertising to the wrong people, then at the end you will have not conversions.
Read: How to Market your product online.
Step 4: Set Budget.
Budget goes a long way to determine how far your ad campaign would be successful. Note that daily budget doesn’t mean that is going to be the charge on a daily basis. Some times you will not spend up the the daily budget for days. So do not be afraid to put up a good daily budget. this will help the facebook broadcast to your Audience more efficiently.
Watch Video on how to Advertise on Facebook
Now that you have watched the video and its better explained. You are now on your way to become a facebook ads expert. Good luck on your sales.
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